“Our surveys show Americans trust their doctors, nurses and pharmacists when seeking information on vaccines," said John Bridgeland, Co-Founder and CEO of COVID Collaborative. “This extraordinary coalition of companies – CVS Health, Walgreens and Walmart – plays a critical role in getting Americans the information they need about COVID-19 vaccination so they can make the right choice for themselves and their families.” “As people across the country seek answers to their questions about the COVID-19 vaccines, we know local pharmacists are among the most trusted resources for the latest information,” said Lisa Sherman, President and CEO of the Ad Council.
The new informational videos, created pro bono by Group SJR, feature pharmacists from CVS Health, Walgreens and Walmart addressing questions about COVID-19 vaccination, including: why should I get vaccinated? Who has to verify that the vaccines are safe and can prevent COVID-19? After receiving a COVID-19 vaccine, can individuals return to normal social activities? Recent Ad Council research revealed that across demographic groups, Americans find “my pharmacist” to be one of the most trusted messengers on COVID-19 vaccines. CVS Health, Walgreens and Walmart are founding partners of the Ad Council and COVID Collaborative’s COVID-19 Vaccine Education Initiative. Developed with expertise from the Centers for Disease Control and Prevention (CDC) and the National Institutes of Health (NIH), as part of the groundbreaking “It’s Up To You” COVID-19 Vaccine Education Initiative, the new content features pharmacists addressing common questions about COVID-19 vaccination. For example, if a user types "movies" and enters the first 3 characters ("m-o-v”), an ad for a theater location near the user from an advertiser may be featured in the suggestions.NEW YORK, NY, Ma– The Ad Council and COVID Collaborative today unveiled new public service advertisements (PSAs) with CVS Health, Walgreens and Walmart to help educate people throughout the nation about the COVID-19 vaccines. Auto Suggest ads help you to showcase your offers even before the query is fully complete by showing suggested ad locations in an autocomplete search. Google can show ads in Maps search results when users search for businesses (such as “oil change,” or “pharmacy”).
Similarly, ads that feature your business location may also appear when users make similar searches on Google Maps on desktop. When users search for nearby business on and click on “More places” in the local results, your business location may be featured at the top of these local results. Similarly, ads that feature your business location may also appear when users make similar searches on the Google Maps mobile app. When users search for nearby businesses on, your business location may be featured at the top of the local results. Local search ads link to your business’s location page, which includes information such as store hours, address, customer reviews, and photos.
They use the phone number of the featured business location. Local search ads may include an option for users to call your locations. Local search ads can mean that you don't miss out on foot traffic nearby your location. Here are some of the potential benefits of local search ads:
Learn more about how to Show local search ads on Google and About location extensions. This article is an overview of local search ads. Call extensions are not eligible to show with local search ad formats. Set up location extensions to show local search ads. When people search for nearby businesses on or Google Maps (for example, “coffee near me”), they may see local search ads that feature your business locations. Ads on Google can feature your business locations and lead users to call or visit your locations.